At your service
Whether your business is starting, scaling, optimizing, or acquiring, you are facing an opportunity / mandate to apply new tools to the job. The values of agility and customer engagement have never been higher.
Are your teams invested in agile principles and customer feedback? Is your business utilizing the value of your data? Are your teams prepared for AI disruption and leaning in? Do you need customer engagement? Product planning? team-building? More hands on deck? We can help!
Bruce Crock – Strategic Planning and Product Management
With 25 years in software, I excel at solving complex challenges, driving strategic initiatives, and leading high-performing teams. I work with mission-driven companies who are increasing their commitment to sustainability and ethical use of AI and Data.
My expertise in customer engagement, product management, platform development, and data-driven decisions includes a range of industries from software to manufacturing and construction. I have led multi-year projects, mentored teams, and delivered solutions that drive critical objectives like revenue growth, business model transformation, and customer trust.
I can manage the full life-cycle of products from ideation to repeat subscribers, or partner with a team to accelerate a specific initiative. I have experience aligning all of the key stakeholders to build trust inside and outside an organization.
Service Details
Strategic Consulting: Advising companies on product strategy, platform development, and data monetization to align with long-term business goals and market needs.
Product Management: Leading product development from ideation to launch, ensuring alignment with customer needs and business objectives.
Team Leadership and Mentorship: Building and mentoring diverse teams of product managers, engineers, and designers to achieve reliable and innovative outcomes.
Business Model Transformation: Supporting organizations in transitioning from traditional to subscription-based or pay-per-use models, driving revenue growth and customer retention.
Outcome-Driven Planning: Facilitating decision-making processes that balance short-term needs with long-term strategies, especially in rapidly evolving markets.
Customer-Centric Solutions: Enhancing user experiences and reducing support cases through data-driven Customer research, targeted product improvements and innovations.
Summary of Experience
Dozens of products introduced and/or repeatedly released to hundreds of millions of customers, who generated billions of touchpoints getting product access, creating designs, collaborating, enjoying entertainment, and renewing subscriptions.
Sample of Companies Served
Autodesk, Roxio, Sonic Solutions, CinemaNow, Pure Digital / Cisco, Callidus, Siebel, Oracle, Five Corners Designs
Customer Categories Served
Software Developers, End Users, Partners, Retailers, e-Tailers, Hardware and Software OEMs, Platform integrators
Sample Industries Served
Software, Digital Video / DRM, Media & Entertainment, Construction, Manufacturing, Photo / Video Consumers & Professionals